Who said there’s no such thing as bad publicity? There are quite a few big brand bust-ups from 2017 alone that challenge this myth. From allegations of racism to outbreaks of violence and hacking scandals, the public backlash to brand mistakes was often quick and merciless. It wasn’t just limited to companies, either. Individuals involved in controversial campaigns were also targeted on social media and faced widespread criticism. But what effect did these embarrassing mishaps have on share prices? We’ve taken a look at some of the most notable examples from recent memory to see who survived the public's scorn, and who didn't.